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MPP in Email Marketing: Myths, Facts and Your Response
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email...
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The ROI of Email Marketing [Infographic]
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends...
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Evaluate Your Email Performance with an Email Reporting Template
Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it,...
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Trends in Email Engagement [Infographic]
Trends in Email Engagement [Infographic] How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? How many subscribers now use Dark...
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